Treedy's

We began as a hardware company developing 3D scanning technologies for brands such as Amazon, Nike, and Zalando, making more than 300 thousand scans using our devices, helping these brands better understand their customers. 

We understood that the core challenge in the fashion industry comes from a poor understanding of body morphologies and body types, heavily impacting both businesses and the environment.

That’s when we decided to become a software company, extracting the best value of 3D data, and developing tools and services to help the industry address their challenges.

We partnered with the machine learning department of the VUB and developed a patented approach to body scanning.

Our AI, called naked-net, allows us to provide fully clothed scanning services, respecting customer privacy, while automatically extracting the user’s undressed body shape within seconds. 

Today, we just finalized the development of a full range of services. 

From our B2B in-store body-scanner to our B2C app, called FitsBest allowing users to even perform a mobile scan using their smartphone from the comfort of their home. 

Fitsbest is more than a sizing tool, it’s a digital sales assistant enhancing your shopping experience. Providing size advice, product information, and a view to active promotions either in-store or online by navigating on your favorite retailer’s website. 

Our unique approach to enhancing shoppers’ experience and the potential of our solution has convinced Decathlon to invest in our company and join us on our journey. 

We actually just installed our first Fistbest’s branded solution in their store in Wavre. 

By 2025 we aim to integrate more than a 100 new brands covering 80% of the global clothing sales, allowing users to shop with confidence while helping the industry reduce returns, improve the fitting of their clothes, and ultimately mitigate environmental impact.

Our vision is to become the global morphological data hub of the fashion apparel industry.

It’s by understanding what makes you unique: your body shape, your style, your fit that together we can make a change and help the industry to evolve towards more sustainable practices.